Instagram Tips 2017 part2
Give and Take
Like any social network or community, Instagram is all about engagement. It’s all about the give and take. The more you interact and give your time to other users, the more they will do the same for you. Liking other users’ photos is a great way to get noticed, and leaving thoughtful comments is even better. The more you like photos shared by users outside of your circle of friends or personal network, the more you’ll gain both followers and likes. We’ve also found that when users like your other photos, some of their friends and followers will notice you too.It’s also not just a matter of randomly liking photos left and right.
It pays to engage with users who are interested in the same types of photography, shoot in the same city as you, or just have a common interest. That way you’re more likely to find genuine engagement beyond an anonymous or faceless like.
Using a third party service like Statigr.am can be a great way to keep track of your engagement, to make sure you’re responding to comments, and to easily like and comment on other users photos.
Post often to keep followers interested.If you want to keep followers engaged, you need to post new content on a regular basis. That doesn't mean you need to be posting 10 photos a day. In fact, posting once a day -- or at least once every other day -- should be frequent enough to keep your current followers interested. If you go long periods of time without posting, don't be surprised if you lose a few followers.
Use Instagram Direct to get into contact with specific users.Although it's a good idea to post frequently to keep your followers engaged, sometimes it's not always necessary to publicly post something to all your followers. Instead. you can target one or more specific users by privately direct messaging them a photo or video. Instagram Direct is a great way to connect with specific groups of users without needing to broadcast your content to everyone all at once.
Interact with your followers.Never ignore your most loyal followers who regularly like and comment on your photos! That's a surefire way to eventually drive people away. Instead, you want to make your followers feel valued. Reply to their comments or even go check out their account and like a few of their photos. You can use a third party tool like Iconosquare (formerly called Statigram) if you want, to track comments and see which users are interacting with you the most.
Experiment with shoutouts.Interacting with your current followers is always recommended, but the more people you reach out to, the better. Doing a shout out or s4s with another account in the same follower range is a very fast and effective way to reach more people. Two users basically agree to give the other a shoutout post on their own accounts. This is actually the main technique that many Instagram users have used to grow their accounts by the thousands.
Post at the right time. Before you post your photo to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram. Most Instagram users login in the morning, and in the evening, on their way home from work or school. According to analytics company Simply Measured, the best time to post on Instagram is on Wednesdays between 5:00 pm and 6:00 pm.
For brands, the least favorable time to post is in the middle of the night because an Instagram photo typically has a life of only around 4 hours before it gets buried in followers’ feeds.
Post at times throughout the day that you can assume your audience has down time and is checking their accounts. For example, if you’re a company whose target audience is high school students, post your photo in the afternoon during the time high schoolers are on their lunch break. Or, if you’re a business with lots of New York City- or London-based followers, think about posting during rush hour when you know folks are stuck on trains or busses and have nothing else to do but check their phones.
Like any social network or community, Instagram is all about engagement. It’s all about the give and take. The more you interact and give your time to other users, the more they will do the same for you. Liking other users’ photos is a great way to get noticed, and leaving thoughtful comments is even better. The more you like photos shared by users outside of your circle of friends or personal network, the more you’ll gain both followers and likes. We’ve also found that when users like your other photos, some of their friends and followers will notice you too.It’s also not just a matter of randomly liking photos left and right.
It pays to engage with users who are interested in the same types of photography, shoot in the same city as you, or just have a common interest. That way you’re more likely to find genuine engagement beyond an anonymous or faceless like.
Using a third party service like Statigr.am can be a great way to keep track of your engagement, to make sure you’re responding to comments, and to easily like and comment on other users photos.
Post often to keep followers interested.If you want to keep followers engaged, you need to post new content on a regular basis. That doesn't mean you need to be posting 10 photos a day. In fact, posting once a day -- or at least once every other day -- should be frequent enough to keep your current followers interested. If you go long periods of time without posting, don't be surprised if you lose a few followers.
Use Instagram Direct to get into contact with specific users.Although it's a good idea to post frequently to keep your followers engaged, sometimes it's not always necessary to publicly post something to all your followers. Instead. you can target one or more specific users by privately direct messaging them a photo or video. Instagram Direct is a great way to connect with specific groups of users without needing to broadcast your content to everyone all at once.
Interact with your followers.Never ignore your most loyal followers who regularly like and comment on your photos! That's a surefire way to eventually drive people away. Instead, you want to make your followers feel valued. Reply to their comments or even go check out their account and like a few of their photos. You can use a third party tool like Iconosquare (formerly called Statigram) if you want, to track comments and see which users are interacting with you the most.
Experiment with shoutouts.Interacting with your current followers is always recommended, but the more people you reach out to, the better. Doing a shout out or s4s with another account in the same follower range is a very fast and effective way to reach more people. Two users basically agree to give the other a shoutout post on their own accounts. This is actually the main technique that many Instagram users have used to grow their accounts by the thousands.
Post at the right time. Before you post your photo to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram. Most Instagram users login in the morning, and in the evening, on their way home from work or school. According to analytics company Simply Measured, the best time to post on Instagram is on Wednesdays between 5:00 pm and 6:00 pm.
For brands, the least favorable time to post is in the middle of the night because an Instagram photo typically has a life of only around 4 hours before it gets buried in followers’ feeds.
Post at times throughout the day that you can assume your audience has down time and is checking their accounts. For example, if you’re a company whose target audience is high school students, post your photo in the afternoon during the time high schoolers are on their lunch break. Or, if you’re a business with lots of New York City- or London-based followers, think about posting during rush hour when you know folks are stuck on trains or busses and have nothing else to do but check their phones.
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